Rebranding NuZee coffee
Nuzee was started after the devastating tsunami that hit Japan in March 2011. At the time, the mission was to provide pure, safe bottled drinking water from New Zealand (hence our name) to help in the recovery effort. What began as a humanitarian effort led to the establishment and launch of Nuzee products worldwide.
Process
Logo
With this logo, we have utilized the Pacific Rim heritage of NuZee to visually tell the story of the NuZee products. The N into the mug represents the specialized experience that NuZee creates. Water, represented here as waves that surround the mug, is an intrinsic part of coffee culture and a representation of the Pacific Rim. These waves can also be viewed as a reference to the rows of coffee trees that grow the beans we depend on. We have added texture in the form of a “stamp” treatment to represent the human touch and craftsmanship of the NuZee team. Our marks are representative of our business and represent our origin, products people, and quality.
The idea is simple. Hanging the single serve pull over coffee bag over the mug with NuZee experience.
The beautiful, deep rich color of indigo blue has come to be called "Japanese blue". It representing the craftsmanship and the story behind NeZee’s origin.
Custom iconography was created by applying Brand Indigo blue bold, curvy edges and stamping texture to NuZee N-in-Mug style icons.
Web
Website Re-Design Process
