redesign of a website using user-centered web design process
Redesigned a nonprofit organization website, Meow Car Rescue @ meowcatrescue.org. We followed the UCD process using research methods such as analytics, interview, card sorting, heuristic evaluation, and competitor analysis. We surveyed pet owners to understand their psychology behind adopting a pet and what they look for when adopting. Our research results were synthesized, and we discovered three kinds of personas and created an information architecture of the website. We sketched the layout and then developed a wireframe using Axure. Due to resource constraints, we could only create a high-fidelity interactive prototype with visual design.
